TESCO PLC Essay Example | Topics and Well Written Essays - 1000 words

TESCO PLC - Essay Example As the business grew, the company decided to diversify its products into areas like retailing clothing, electronics, furniture, books, software and petrol. It also offers financial services, internet services, telecoms, music downloads and DVD rentals (Tesco, 2013). The growth that the company has is down to the strategies that the company operates on. Current Strategy Used By the Company Now A check of the company’s procedures and activities, one strategy that is clearly visible is the digitization of its every operation and department. The company has extensively embraced technology and this has been its chief cause for its continued growth. It employs people who have the ability of utilizing technology to the maximum and come up with products that will foster its sales. One of the most recent technological developments that the company has made is the creation of its own-brand hardware. The hardware is installed in the Hudl tablet, which is sold at the numerous stores. The tablet was created to cater for every need of its customers. The tablet also is installed with all the digital services offered by the company making it an all in one gadget where people can find the companies music and Blinkbox movies. It also has Clubcard TV shopping for clothing, groceries, general merchandize and banking. ... g the company as much near as it can to people and this has made it to come up with the scan as you shop and drive-thru click-and-collect services (Tesco, 2013). Approximately 300,000 of its worldwide customers use the scan as you shop services. The drive-thru collection points have been widely opened within and a person living far from the company’s branch can order what he or she wants then goes and collects them at this points. This strategy has seen it open shops of different sizes and having different products. The largest stores opened are the Tesco Extras stores, mainly the hypermarkets, which are meant to serve its out of town customers. The Tesco Extras have all the products and services range that the company offers to its customers. The Tesco Superstores are normally the standard supermarkets and store a fewer non-food goods in them. To create harmony of its operations and ensure it is flexible in its operations, the company uses the strategy of having different org anizational structures in the different countries it is located in. the structure a certain branch is to adopt, should help in its operations as different regions and environments bring about different needs ( Mcloughlin & Aaker, 2010). These organizations structures determine the people who the branches hire to help reach their goals and contribute to their growth. The company also has a website that is managed around the clock. The website helps in online selling of its product, answering any queries some of its customers have and dealing with any complaints from them. This website greatly helps in the advertisement of the company and its branches and in the collection of valuable data from its customers that help in its operations (Fernie, 2005). The Positives of the Strategies The used